Search-friendly pages begin by serving a real reader. Be clear about the topic, answer the likely question and use the terms your customers use naturally. Avoid repeating keywords unnaturally; useful, specific information is a stronger foundation.
Write a clear page title and structure
Give each page a distinct title and concise meta description. Organize the content with one descriptive main heading and meaningful subheadings, use descriptive links, and make sure the page works well on mobile.
Make content accessible and useful
Compress images appropriately and include accurate alt text when an image conveys information. Link to relevant pages using descriptive text, and make sure the page answers the questions a reader is likely to have.
Check technical foundations
Technical details matter too: use a secure site, link related pages, avoid duplicate versions of the same content and provide a sitemap when you publish the site on a public domain. SEO is a gradual process; review results over time and improve pages based on what your audience needs.